Mater achieves international recognition

On 4 November, Mater Health Services was presented with a Silver Award in the "Best Employee Recruitment" category of the "eHealthcare Leadership Awards" for its www.exceptional.org.au website. Mater was selected from more than 1100 entries in 12 specific categories and was the only Australian organisation to receive an award.

Chief Marketing Officer, Ieuan Hyde attended the ceremony in Las Vegas and accepted the accolade on behalf of the organisation.

“It was really exciting to be in Vegas for the awards and a huge honour to represent Mater on the international stage,” said Mr Hyde.

Over the past 12 months, Mater has made a significant commitment to refining and developing its online presence and has looked very specifically at developing web portals for key market segments.

The "exceptional" site was originally developed to provide a gateway for specific marketing campaigns related to Mater’s centenary celebrations, but has been enhanced to support the organisation’s recruitment activities.

Judges applauded the "exceptional" site for its clear brand linkages, promotion of the benefits of working for MHS, ease of use and staff recruitment capabilities at all hospital service levels.

Winner of the Gold Award in the Best Employee Recruitment category was Integris Health of Oklahoma. Their website can be viewed at www.integrisok.com.